Digital marketing is an industry in itself that is growing rapidly and its growth is primarily depending on how many internet users are there in the country. It’s a way to improved marketing trend and reaches larger mass to broadcast a message through the conventional way that includes the television or print ads. It’s a progressive field with technology development every day all companies around the world will have an online presence and thus creating a lot of career opportunities.
Digital marketing as a career opportunity is a good decision for students and professionals. the digital economy is growing 10 times faster than the traditional economy and firms and creating job opportunity also. The whole world is going digital in 2020.
A career in digital marketing
We live in a world where internet is everything like paying bills online, buying groceries, shopping for a gift, booking tickets or anything else, people logging into their mobiles, laptop to conduct their business online each day.
Internet popularity created an enormous opportunity for companies to expand their business in cyberspace.
Different Profiles in Digital Marketing
• Digital marketing manager
• It’s one of the highest position in the field of digital marketing for attains this position at least 5- 7 year of experience. Digital marketing manager design and oversee an overall aspect of the digital marketing department including strategies, display advertising campaigns, email, and marketing database and identify the latest technologies affects the industry. Evaluates important metrics that affect our website traffic, service quotas, and targeting audience.
• Search engine optimizer (SEO executive)
•https://iiadm.in/search-engine-optimization-seo-training-course/ SEO executive role is improving the websites of your clients to increase traffic. The list of responsibilities was relatively small and focused on things such as basic keyword research, on page keyword targeting, link building, managing duplicate content, and many more areas. SEO experts should be an expert with the usage of various kinds of SEO tools in the market.
• Social media marketing expert
Social media marketing divided into two areas. One of the areas deals with spreading the content through social media platforms. Running paid advertising on social media, Facebook advertisements. With the addition of new targeting options and features added almost every single day, the requirement for social media marketing is increasing day by day.
• Content marketing manager
Content marketing responsible for content marketing but there are many things like blog, drip marketing campaigns, sales page copywriting, eBook publications, guest blogging, video marketing, and email communications. Content marketing managers can only contributors to a content team. Freelancing is one of the options to build a career in digital marketing in India they can write content by working from their home as a part-time job.
· Conversion Rate Optimizer
Conversion rate optimization is the art of increasing conversion ratio in each stage of the marketing funnel. They can help the inbound marketing manager in creating landing pages that convert well. CRO experts use various tools to achieve higher conversions like heat map tools such as Crazy Egg Website Optimization give insights on how people interact with landing pages.
· Google AdWords Specialist
Google Ad wards specialist set up pay per click advertising campaigns on Google search, display, and mobile ads. They can tell you how many times visitors clicked on your ads, and which keywords got the ad displayed. Can tell you what keywords were entered into Google search, that resulted in your ad being displayed. ad words campaigns should be carefully set up and carefully managed, to help you maximize the value of your ad words investment.
· Email marketing manager
Email marketing managers running email marketing campaigns end to end, managing email databases and creating newsletters. Their role is to reach customers through email campaigns and inform them about new products and events. Creating email databases for lead generation and identifies the target audience and grows our email list.
Based on my personal experience digital marketing requires nothing but certain skills after acquiring the knowledge you may take the risk to invest in the digital place. This is a growing field for businesses to go online. Digital marketing fulfills all your dreams or anybody can make his or her career in digital marketing.
BTw, IIADM is one of the best institutes which provides you training with a paid internship. for more info 8130014713
IIADM - Indian Institute Of Advanced Digital Marketing
For more detail click on the official website…