PPC Interview Questions

Category: Education


PPC Interview Questions and Answers for better performance in the interview. we have selected a list of top and most asked interview question by the recruiters.


PPC Interview Questions and Answers


Q 1. What is PPC Marketing?

PPC Stands for Pay Per Click. In this marketing strategy, we drive traffic from search and display ads via the search engine and partner sites by paying only if a user clicks on the ads.

Q 2. Explain What Is Google Ads?

Google ads or Google Adwords was initially released on 23 October 2000 by Google which is an online advertising platform where advertisers pay to display a brief advertisement in term of increasing brand visibility on search engine and other Google partner websites.

One can advertise for product listing, video content marketing, mobile application installs within the google ads network and drive traffic from search and display ads.

Q3. Explain what is Ad Rank?

Ad Rank is calculated by two factors Bidding and Quality score it helps to determine your ads position on google pages.

Q 4. What types of remarketing are there?

Type of Remarketing

  • Site remarketing
  • Search remarketing
  • Email remarketing
  • Social media remarketing


Q 5. What types of keywords are there? 

  • Exact
  • Phrase
  • Broad
  • Modified Broad
  • Negative

Q 6. What third-party tools do you use for keyword Research?

  • SEMrush
  • Ahrefs
  • Google keyword planner
  • Google trends

Q 7. What Is Meant By Search Queries?

Search Query is the specific term that a user enters to fulfill his/her desired information.

Q 8. What Is DFP?

DFP Stands for Double Click for Publishers it is a free hosted ad serving solution which will help you to manage your growing online advertising business ads campaigns.

Q 9. What Is DFA?

DFA stands for Double click for advertisers. Two main functions of DFA includes ad trafficking and ad reporting. It is an ad server used to track the clicks and impression for the various ad networks.

Q 10. What Is DBM?

DBM stands for Double Click Bid Manager is a demand-side platform DSP for google. You can buy display media ads using programmatic strategy through DBM.

Q 11. What Is Click Tag?

Click Tag help us to track the number of click on a link from different sources.

Q 12. Explain how Google Ads work and how to use it?

Google Ads work on the basis of Ad rank which is a combination of Website page Quality score and Bidding price on that keyword. If your bid and quality score are better than other advertisers your ad will get a higher position on google pages. Google Ads works on Pay per Click which means you need to pay only if a user clicks on your ad.

Q 13. What is Google Ads Express?

Google Ads Express is an advertising product that automatically manages your online ads campaigns which will save your time of daily management or tasks of ads campaigns. That is specially made for beginners.

Q 14. What is Ad Trafficking?

Ad Trafficking is used in DFA/ DFP

The Ad trafficking is produced by ad trafficker on the ad server which will be done after getting IO and creatives.

Ad trafficking is used for technically setting up ad campaigns.

Q 15. What Do Understand By Quality Score?

Quality Score range between 1 to 10. Quality score defines the quality of keyword compared to its Ads and Landing page. Quality score is used to calculate ad rank which helps in finding the position of the ad on google pages.


Q 16. What are the PPC tools that a PPC fresher must be aware of?

  1. Change History
  2. Keyword Planner
  3. Display Planner
  4. Ad Preview and Diagnostics
  5. Labels
  6. Automated Rules

Q 17. What are the other options for bidding other than CPC?

  • Bidding options other than CPC are
  • CPM- Cost per Impression
  • CPA- Call per Action

Q 18. Mention some of the automatic bidding strategies?

Different bidding strategies in Google Ads

Maximize Clicks: Google Ads will auto.....


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