4 Tips on Using Cold Calling to Maximize Sales

Category: Technology


Many companies and marketers still use cold calling techniques to increase sales. Clearly, cold calling is not dead and is very much in practice.

But marketers and their sales teams can easily get frustrated if they don’t know how to leverage it correctly. Let’s take a look at some of the best ways to boost your sales with cold calling.

1. Don’t Waste Your Prospect’s Time

Usually, you cold call your prospects in the midst of their busy day. That’s why the first few seconds of the call are very important - they can make or break your call. Ensure that you prove your worth in the first few seconds of the call, without wasting much of your prospects’ time.

Give your prospects a good enough reason to stick through the entire call and listen to you. But if you fail to do so, your prospects will likely hang up on you. Also, make sure to keep the call interactive, right from the beginning.

2. Intrigue Prospects in the First 15 Seconds or Less

As mentioned in the above point, your prospects don’t have much time to listen to you. You need to create a good impression and win your prospects over in the first 15 seconds of the call. To get their attention, create a great opening statement for your cold call.

Make sure to keep the conversation engaging for your prospects. Also, ensure that you get straight to the point without beating around the bush. Make sure to keep the call short, informative, and effective.

3. Plan Your Cold  Call

The objective of your cold call is to convert your prospects into your customers. So, it’s important that you make a striking first impression. And as discussed above, the first few second are very important.

That’s why you need to plan every step of your cold call in advance. Prepare yourself with answers for all expected questions. Make sure to engage with them and get their attention. This will motivate your prospects to stay on the call longer.

4. Keep Your Prospects Relaxed

When you throw a lot of questions at your prospects, it can easily irritate them. And they might even hang up on you. So, try to sound warm and friendly to keep your prospects relaxed. Also, you should never rush them. Give them enough time to answer your questions so they can feel more relaxed.

For more information on the best ways to increase sales with cold calling, check out the infographic below.

                                                                                           Image Courtesy: Salesmate