Internet has become the basic need for everyone. Paying online bills and fees, transfer money, online shopping, ordering food online, watching Netflix, Amazon prime videos, Voot, Hotstar for movies and videos. I think now a time internet becomes a need for all of us. So internet is the best place for promoting your product or business online through ads.
Let’s discuss what is digital marketing?
The ability to reach millions of user using your laptop and some skills is Digital Marketing.
Let’s take an example there is an advertisement for Chetan Bhagat’s book “Half Girlfriend” on the front page of newspaper. It has been published only in Delhi on a typical day. Estimated cost for ad would be around Rs. 91 Lakh which will be seen by 5 lakh people.
On the other hand same advertisement for Chetan Bhagat’s book “Half Girlfriend” on face book, you tube, ecommerce website all over India.
In traditional marketing involve – Hording ads, Newspaper ads, Pamphlet etc. In this you can’t measure important factors like:
There are some reasons why digital marketing is going to be bright in India.
Drastic change in traditional marketing
Traditional marketing was limited door to door and marketers were using manpower to promote their institute or product. But now people want everything at their fingertips. Trend of digital marketing took off few year back. Now you can found smallest thing on internet. How was the marketing for real estate in traditional marketing? It was mostly through printing pamphlet, hording, newspaper ads etc.
But now all real estate are going to be digital to marketing their business through website.
If we are searching real estate website what we see exact pictures and video of home or comparing price also. It’s a best platform for people they are able to see the exact picture of the product they would intend to buy it. It is clearly visible digital marketing completely take over traditional marketing.
Digital is the new name
Every type of services or product takes place on digital marketing platform. It’s the best platform to reach large number of customer or across the country. This platform eases every type of business. You can take example of Oyo rooms 18 years old Ritesh Agarwal designed website in 2012 and now they are famous worldwide everybody know them. There whole business depends on online and they targeted their right audience with the help of digital marketing platform.
Governments initiates “digital India”
Indian prime minister announced that in 2020 transform India into a digital empowerment society. Government focus in DIGIDHAN go cashless, go digital, UMANG provides multiple government service on your fingertips, online marketing for smart government buyers, NCOG national center of Geo-Informatics, Dig locker and so on. Many industry join hands with government to make E-India.
Reaching global market
Today you can say that “Being Digital is Being Global” digital platform like Face book, Twitter, Instagram, LinkedIn with them one can reach any corner of the world at right audience.
Many business take help social media for target USA audience. USA companies also prefer Indian Digital Marketing Agencies to plan out their social media campaigns.
Digital marketing is one of most affordable media. One can spend lakh for getting ads on newspaper. But in digital marketing creating ads on YouTube, Face book it’s hardly cost around Rs 40. Per day and you can reach all over. Many industries invest on digital media activities because of profitable or here they can target right audience according to age group, gender or getting reviews from customer, convince easily through video, images, Analysis campaign results also.
Hello everyone myself priya prakash working as a social media marketer last 5 year.
Today I m going to clear your doubts on how to choose best digital marketing institute.
There are many institutes who run institute for just money making. So now there is question how to choose best digital marketing institute in delhi?
Digital marketing, the promoting of products or brand using digital media mainly on the internet but also including mobile phone, display advertising and any other medium. Digital marketing methods such as search engine optimization, search engine marketing, social media marketing, e-mail marketing, content automation etc.
Benefits of digital marketing
Digital marketing provide platform to all sizes of business at an affordable price. The main advantages of digital marketing is that targeted audience can be reachedin a cost effectively and measurable way.
1 Global reach digital marketing allow you to trade globally and find new market just in small investment.
2 Lower cost digital marketing campaign can reach the right customers at a much lower cost in a effective manner than traditional marketing methods .
3 Trackable, measurable results web analytics and other online metric tools obtain detailed information about how effectively your campaign run and how customers use your website or respond to your advertising.
4 Personalisation if your customer information is linked to your website, then whenever they visits your site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
Choose Best Digital Marketing Institutes in Delhi:-
There are number of digital marketing institute in Delhi where you can learn digital marketing module
There are numerous digital marketing institutes in Delhi where you can increase significant information of SEO, SMO, SMM, SEM, PPC, and so on. Today, the prerequisite of Digital Marketing Experts is developing quickly in the business, so you can state that making vocation in the field of digital marketing would be a best choice. Through digital marketing technique, without much effort you can earn thousands of rupees in just one day by simply doing freelancing.
Nowadays, Digital Marketing accepts an authentic part in the business redirection. It is better decision to expose your thing and organization than other advancing systems and strategy. The old conventional marketing systems are insufficient to target pertinent gathering of people. With the assistance of digital stages, we can without much of a stretch increment the span to our significant group of onlookers. Through Digital Marketing, we can likewise improve the brand an incentive among the contenders.
Each businessman needs digital marketing as a back-support to advance their business on the web. Advancing business through Digital Marketing is much better than other customary showcasing systems. To make profession in this documented, you should take in every one of the strategies of digital marketing. There are numerous institutions, who offer different digital marketing courses however you ought to pick the best organization to get finish comprehension of this subject.
By successfully completing the right digital marketing course you will not only gain the essential knowledge and skills you need for continued success in your field, but you will have a certification that will validate this level of knowledge and skill to potential employers. Yes, you will be one sought after digital marketing candidate indeed.
But what makes a good digital marketing course and which one is the best for you?
Everyone is different, it’s what makes us interesting, but to succeed in digital marketing, you need a firm grasp of the fundamentals and a great course will cover all you need to get your career off to the best possible start.
Today Digital marketing is the hottest skill without any doubt. With the rapid internet penetration, the majority of users shifted to the internet which has caused enterprises and business owners to adopt the digital media for promotions and marketing.
So today’s blog post is for those who are looking for the career in digital marketing but confused about which institute to join or whether they should go online or offline certification courses, we have written down some of the points which will help to make the decision.
Digital marketing as a career opportunity is a good decision for students and professionals. The digital economy is growing 10 times faster than the traditional economy and firms and creating job opportunity also. The whole world is going digital in 2020.
We live in a world where internet is everything like paying bills online, buying groceries, shopping for a gift, booking tickets or anything else, people logging into their mobiles, laptop to conduct their business online each day.
Internet popularity created enormous opportunity for companies to expand their business in cyber space.
Different Profiles in Digital Marketing
Digital marketing manager
It’s one of the highest position in the field of digital marketing for attains this position at least 5-7 year of experience. Digital marketing manager design and oversee overall aspect of digital marketing department including strategies, display advertising campaigns, email and marketing database and identify the latest technologies affects industry. Evaluates important metrics that affect our website traffic, service quotas, and targeting audience.
Search engine optimizer (SEO executive)
Seo executive role is improving the websites of your clients to increase traffic. The list of responsibilities was relatively small and focused on things such as basic keyword research, on page keyword targeting, link building, managing duplicate content and many more areas. SEO experts should be an expert with the usage of various kinds of SEO tools in the market.
Social media marketing expert
Social media marketing divided into two areas. One of the areas deals in spreading the content through social media platforms. Running paid advertising on social media, Face book advertisements. With addition of new targeting options and features added almost every single day, the requirement for social media marketing is increasing day by day.
Content marketing manager
Content marketing responsible for content marketing but there are many things like blog, drip marketing campaigns, sales page copywriting, eBook publications, guest blogging, video marketing, and email communications. Content marketing managers can only contributors of a content team. Freelancing is one of options to build career in digital marketing in India they can write content by working from their home as a part time job.
Conversion Rate Optimizer
Conversion rate optimization is the art of increasing conversion ratio in each stage of marketing funnel. They can help the inbound marketing manager in creating landing pages that convert well. CRO expert’s uses various tools to achieve higher conversions like heat map tools such as CrazyEgg.com give insights on how people interact with landing pages.
Google Ad words Specialist
Google Adwards specialist set up pay per click advertising campaigns on Google search, display and mobile ads. They can tell you how many times visitors clicked on your ads, and which keywords got the ad displayed. what keywords were entered into Google search, that resulted in your ad being displayed. Adwords campaigns should be carefully set up and carefully managed, to help you maximize the value of your Adwords investment.
Email marketing manager
Email marketing managers running email marketing campaigns end to end, managing email databases and creating newsletters. Their role is to reach customers through email campaigns and inform them about new products and events. Creating email databases for lead generation and identifies target audience and grows our email list.
Based on my personal experience digital marketing requires nothing but certain skills after acquiring knowledge you may take the risk to invest in digital place. This is growing field for businesses go online. Digital marketing fulfill all your dreams or anybody can make his or her career.