In this modern business landscapeevery brand irrespective of its type of product or service needs to know how to make the best use of the social media and especially email marketing campaigns. There are a few things that needs to be demystified and few specific strategies to follow for better SEO results, higher search engine ranks and better online presence.
Marketing for business owners today is much more digitized rather than on print and paper as it was in the olden times. There are several online channels that will facilitate the marketing efforts and one of the most significant ones happens to be Instagram.
With its 800 million activefollowers this is undoubtedly the best and most potential platform that a business owner can use to launch a new business or to enhance the prospects of an existing business. However, using this platform can be a bit of a mystery for the business owners, especially the new one to it.
No need to be skeptical
Typically, those who are new to Instagram marketing or integrating Instagram to their marketing efforts are often skeptical about this platform. This is due to the fear they have when they come across comments such as one cannot become famous on this platform if he or she is not a celebrity.
While this may be true to some extent, you can bet this platform is not all that bad. You will be assured to know that there are more than 70% business brands that use Instagram for their marketing campaigns and most of them have been successful to make their followers for Instagraminto their prospective clients and customers.
This way, they became famous following the other effective way round.
Use of hastags
The most significant strategy to follow in Instagram marketing strategy and to integrate with your email marketing strategy is to use proper hashtags apart from selecting the best images for that matter. These hashtagswill become the most vital element of your post in ways more than one.
When you use hashtags to create a better and longer email list, you will need to choose the best and most effective ones. Ideally, there are three main strategies for choosing hashtags. These are:
No matter whichever strategy you choose to follow, it is important to remember that you must use at least one hashtagfor each post. However, you can even use too many hashtags for a single post as well. In fact, there are a few researches made that shows the level of engagement is higher when a post uses more than elevenhashtags!
The Instagarm community
When you have dealt with the hashtags, it is time to focus on the Instagram community to make the best use of it as well to promote your email marketing strategy to a better and higher level. You must become a part of this Instagram community.This is because as it is seen in all types of social networking, Instagram too works best when you make the best use of the relationships that you form with the other users.
Ideally, this will not only help you to use the platform for posting images in your little vacuum but will also help you to participate in or forming new community with your photos and around those photos.
You will find several useful ways in which you can build a community or be a part of an existing community on Instagram for your email marketing purpose.
This approach will not only help you to grow the number of your own followers but will also help you to contribute to a good and larger cause when people reciprocate. Typically, participating in several Instagram campaigns is the best way to promote a worthy cause further and help you grow trust and confidence amongst your users and followers through this visual-centric platform.
In fact, when you like, comment and share several reagent images and videos of different people in the community of different events it will enable you to make your followers feel that they too are an important part of your business, its strategies and are contributing significantly in its performance and operation.
This will raise their interest on your business brand and they will make a buying decision and subscribe to your newsletters and emails hoping to become a real part of your business and the Instagram community.
Donald Chang is an expert in email marketing strategy formulation and has come up with innovative ideas to integrate it with Instagram to use the followers for Instagram. Visit his website for a thorough knowledge.